Key Management Team

Elaine Choo is a dynamic marketing professional with a Diploma in Graphic Design and an Exe. Masters in Management, combining strong creative capabilities with business acumen and strategic thinking.

With over 20 years of experience in the advertising, real estate and property development sectors, she has held key roles in branding, sales and marketing, including Head of Department. Her career journey includes contributions to established organisations such as Masteron, Mah Sing, MKH Berhad, SDB Berhad, and Mahajaya Berhad.

Her expertise covers sales and marketing strategy, brand development, digital marketing, content creation, public relations, corporate communications and event management. With her creative background, she provides art direction, design direction and copywriting guidance, working closely with the graphic design team or agency to develop and execute marketing materials, campaigns and brand communications. She also has extensive experience in producing press releases, editorials, corporate profiles, speeches and other marketing and communications content.

As a marketing leader, she is experienced in leading and managing marketing teams, coordinating cross-functional projects and working closely with external agencies, vendors, strategic partners and stakeholders. She oversees projects from strategic planning and creative direction through to execution, event management and campaign delivery.

Throughout her career, she has been involved in strengthening brand positioning, driving sales initiatives, developing engaging content and creating meaningful experiences for target audiences. Her combination of strategic thinking, creative direction, team leadership and strong communication skills enables her to develop and execute integrated marketing initiatives across digital and traditional platforms.

With her extensive industry knowledge and hands-on experience, she brings a versatile perspective across branding, sales, marketing, digital content, creative direction, public relations and event management, contributing to the growth, visibility and market positioning of the organisations she represents.